WEBSITE SEARCH ENGINE OPTIMISATION FOR SOLE TRADERS & SMALL BUSINESSES |
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CHEAP WEBSITE OPTIMISation, LOW COST SEO IN BERKSHIRE
Perhaps you already have a website, but it just isn't visible in the search engines...
Some website "professionals" employ what are called Black Hat techniques. This is a general term to describe unethical or misleading techniques. A simple example is "hiding" text on the page by using a text colour which is the same colour as the page background. The human eye can't see it, but the search engine can. Cheating! If you drag your mouse over the space at the beginning of this sentence (i.e. highlight it using your left mouse button) you will see an example.
This sort of technique might produce short-term gains, but can lead to severe penalties in the long run, as search engines frequently blacklist websites when such techniques are revealed.
There is no single magic technique, no silver bullet that can be used to get a high search engine rank. As the British Olympic Cycling coach observed, you can get a 100% improvement by improving 100 things by 1% each.
At Finesites, we build each web page to reflect its key content message, and how potential customers might search for that content. The list of issues to cover is a long one, and includes
- Content (the most important of all!)
- Page Title and Meta Tags
- Headings & links
- Image descriptions
- Keyword analysis, density & phraseology
- Downloadable materials that add value
- sitemaps
- registration with key directories, regional & functional sites
- - and many more.
At Finesites, we will accept payment by results.
Click here for website optimisation case studies
Click her for more websites built, maintained or optimised by Finesites.
WHAT IS OPTIMISATION?
Website optimisation - Search Engine Optimisation, to give it the full title - is the process of ensuring that your website contains the appropriate content, and is built in the most suitable way, to ensure that you are found when people search using the search terms most relevant to your business.
To be most effective, it should be built into the website structure, which is why the web designer should agree on your search requirements before work commences on building the website.
